3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.
PilakInteryor· 2021
3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail
Client: IMO design
A' Design Award na Pilak Winner in Interyor Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail
Book Text: Ang 3 Mobile Lifestyle Store ay isang disenyo ng loob ng retail para sa isang tatak ng mobile network sa Hong Kong. Sakop ng tindahan ang 150 metro kuwadrado. May kontrasteng itim at puting guhit na umaagos sa bawat sulok ng espasyo. Ang malalapad na dayagonal na linya ay humuhubog sa linear na light bar at sa disenyo ng sahig. Ang mga kahoy na finish ay nagdaragdag ng pakiramdam ng pagkakaisa at pagiging simple. Ang lugar ng serbisyo sa customer ay gumagamit ng mga noise absorbing na fabric partition na inspirado ng first class aircraft seating. Isang saradong workshop na may naililipat na glass partition ang nagho-host ng mga tutorial at maaaring buksan tungo sa sales area para sa mga event.
The Recognition
About the A' Design Award na Pilak
Ang 3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang 3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 3 Mobile Lifestyle Store Primary Function: Disenyo ng Loob ng Tindahan sa Retail ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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