Hang Seng Bank Interior ng Sangay ng Bangko by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.
BronseInteryor· 2021
Hang Seng Bank Interior ng Sangay ng Bangko
Client: IMO design
A' Design Award na Bronse Winner in Interyor Category
Verified Award Winner
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About Hang Seng Bank Interior ng Sangay ng Bangko
Ang Hang Seng Bank ay isang bagong henerasyong interior ng sangay ng bangko na matatagpuan sa Hong Kong. Sumasaklaw ang sangay ng 152 metro kwadrado at may bukas at malugod na disenyo ng espasyo, na may kumportableng ilaw at mainit na mga elementong gawa sa kahoy. Ang mga digital na serbisyo ay pinagsama sa interior, kasama na ang elektronikong pagbibigay ng ticket, isang digital services bar, at isang self-service counter. Maaaring kumuha ang mga kustomer ng elektronikong ticket para sa mga serbisyo sa counter sa pamamagitan ng isang mobile banking application bago sila dumating. Layunin ng disenyo na bawasan ang oras ng paghihintay sa sangay at gawing mas episyente at interaktibo ang karanasan sa pagbabangko.
The Recognition
About the A' Design Award na Bronse
Ang Hang Seng Bank Interior ng Sangay ng Bangko ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hang Seng Bank Interior ng Sangay ng Bangko ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hang Seng Bank Interior ng Sangay ng Bangko ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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