Tongrentang Zhima Health Disenyo ng Interior ng Tindahan by Yong Wong

Tongrentang Zhima Health Disenyo ng Interior ng Tindahan by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

GintoInteryor· 2021

Tongrentang Zhima Health Disenyo ng Interior ng Tindahan

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award na Ginto Winner in Interyor Category

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The Design

About Tongrentang Zhima Health Disenyo ng Interior ng Tindahan

Ang Tongrentang Zhima Health ay isang experience store na matatagpuan sa Beijing. Ang tindahan ay sumasaklaw ng 5000 metro kwadrado sa tatlong palapag. Ang mga dietary supplement, nakapagpapalusog na pagkain, at mga produktong pangkalusugan na may kasamang teknolohiyang pangkalusugan ay inaalok sa iisang lugar. Malalaking bahagi ng magkakaibang materyales, tulad ng solidong kahoy at tanso, ang ginamit sa interior. Mula sa ground floor pataas, apat na tema ang inilalahad, katulad ng pagtatanong, pagkain, paggaling, at panggagamot. Ang tindahan ay nagsisilbi rin bilang isang komportableng espasyong panlipunan para sa mga customer.

The Recognition

About the A' Design Award na Ginto

Ang Tongrentang Zhima Health Disenyo ng Interior ng Tindahan ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Tongrentang Zhima Health Disenyo ng Interior ng Tindahan ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tongrentang Zhima Health Disenyo ng Interior ng Tindahan ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design