Cascahuin Primary Function: Bote ng Tequila by Humberto Garcia

Cascahuin Primary Function: Bote ng Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Cascahuin Primary Function: Bote ng Tequila

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin Primary Function: Bote ng Tequila

Ang Cascahuin ay isang boteng dinisenyo para sa tequila. Ang bibig, singsing at leeg ng bote ay binago upang gumana ang sistema ng pagsasara gamit ang tapon na kortso. Ang ikono ng tatak ay inilagay nang nakaumbok sa leeg, na nagbibigay sa pakete ng natatanging tatak. Ang lalagyang salamin ay ginawa sa pamamagitan ng blow molding, gamit ang sodium-calcium na salamin bilang pangunahing materyal. Ang tapon ay gawa mula sa piniling likas na butil ng kortso na kinulayan ng food grade na pigmentong gulay. Ang bote ay may sukat na 70 sa 70 sa 260 milimetro. Ang disenyo ay hango sa mga sining bago ang panahon ng Espanyol, mga materyal at pagbabasa ng mga bituin.

The Recognition

About the A' Design Award na Pilak

Ang Cascahuin Primary Function: Bote ng Tequila ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Cascahuin Primary Function: Bote ng Tequila ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cascahuin Primary Function: Bote ng Tequila ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten