Yanghe Personal Letters Baijiu Pambalot ng Alak by Zhaoxin Zhu and Dongyan Ruan

Yanghe Personal Letters Baijiu Pambalot ng Alak by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

Yanghe Personal Letters Baijiu Pambalot ng Alak

by Zhaoxin Zhu and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #110714

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Personal Letters Baijiu Pambalot ng Alak

Ang Yanghe Personal Letters Baijiu ay pambalot para sa isang Chinese na alak na ginawa sa Suqian, lalawigan ng Jiangsu, isang lugar na kilala sa produksyon nito ng alak. Ipinapakita ng disenyo ang kaligrapya ng mga Chinese na manunulat sa anyo ng mga liham na sinulat-kamay, habang ang isang lokal na mapa naman ay nagpapakita ng mga ilog, lawa, at lupang-lati na nakapalibot sa distilerya. Ang bote ay gawa sa seramika na may matte white na glaze, at ang takip ng bote ay maaaring gamitin bilang inuman. Ang panlabas na kahon naman ay gawa sa environmentally friendly na corrugated na papel na binalot ng pantakip na papel, at ang kahon ay madaling mabuksan.

The Recognition

About the A' Design Award na Bronse

Ang Yanghe Personal Letters Baijiu Pambalot ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yanghe Personal Letters Baijiu Pambalot ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yanghe Personal Letters Baijiu Pambalot ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensions & Packaging: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tags: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Production Technology: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Design Challenge: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Research: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiration: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Project Duration: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Operation Flow: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Team Members: Designer: Dongyan Ruan
Image Credits: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.