Ang disenyo na Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat ni Brava Design ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2021
Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat
ni Brava Design
Kliyente: Labelist Cosmetics
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat
Ang packaging ng Labelist Cosmetics ay idinisenyo na isinasaalang-alang ang kasalukuyang mga uso sa sektor. Ang malambot ngunit napakatingkad na mga kulay ay ginamit upang maakit ang atensyon ng customer. Ang isang pagtatangka ay ginawa upang pag-iba-ibahin ang tatlong antas ng produkto: mahalaga, paggamot at intensive sa pamamagitan ng packaging, kulay at touch. Ang resulta ay nakamit ang resulta sa pamamagitan ng paglalapat ng iba't ibang mga tinta, barnis, uri ng papel at mga finish.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Labelist Cosmetics Ang Pakete Ng Pangangalaga Sa Balat ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
- Mga Sukat at Packaging
- 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information. - Mga Tag
- cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
- Teknolohiya sa Produksyon
- 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
- Hamon sa Disenyo
- The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
- Pananaliksik
- In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
- Inspirasyon
- The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
- Tagal ng Proyekto
- The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
- Daloy ng Operasyon
- The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
- Mga Miyembro ng Koponan
- Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla - Mga Credit ng Larawan
- Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder
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