Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake
Client: Tanaka 1789 X Chartier
A' Design Award na Pilak Winner in Pakete Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake
Ang Tanaka 1789 X Chartier Sake Blend 001 ay ang pakete para sa isang serye ng mga sake blend. Ang label ay may black on black na grid pattern na inspirado ng mga pader ng Tanaka Brewery, isang halimbawa ng arkitekturang Kura mula sa panahon ng Edo. Ang grid ay iniimprenta bilang mga varnish sa palibot ng bote at isinasaayos sa isang serye ng mga heksagono, isang simbolo ng agham ng aroma. Ginagamit ang itim at puti dahil parehong itinatampok ng mga brand na ito ang mga kulay na ito, at ang mga itim na bote ay nakalaan para sa premium na sake. Ang dalawang pangalan ay pinagsama sa isang cross pattern sa pamamagitan ng isang ibinabahaging letrang A.
The Recognition
About the A' Design Award na Pilak
Ang Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Pakete ng Bote ng Sake ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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