XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon by Shaofeng Pan

XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon

Teksto ng Aklat: Ang XQ New Year Gift Box ay isang disenyo ng packaging na ginawa para sa isang pangkasalayang set ng regalo. Ang kahon ay ginawa noong 2019, ang taon ng baboy sa Tsinong lunar calendar. Ginamit ang kulay pula sa loob at ginto sa labas. Ang gitna ay may pabilog na disenyo na binubuo ng mga couplet, sayaw ng leon, bulaklak ng lotus, isdang carp, at bandila ng digmaan, na pinagsama sa labindalawang konstelasyon. Ang set ay naglalaman ng isang ginintuang baboy, mga papel na dumadaan, mga alaalang barya, isang kalendaryo, at isang ginintuang bolpen. Kasama sa mga pamamaraan ng produksyon ang three-dimensional embossing, drip plastic, at bronzing.

The Recognition

About the A' Design Award na Bronse

Ang XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang XQ New Year Gift Box Pangunahing Tungkulin: Packaging ng Regalong Kahon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release