Wenzhong Liquor Sentro ng Karanasan by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Sentro ng Karanasan by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BronseInteryor· 2021

Wenzhong Liquor Sentro ng Karanasan

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

A' Design Award na Bronse Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #113274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Sentro ng Karanasan

Ang Wenzhong Liquor ay isang sentro ng karanasan na itinayo sa loob ng isang pagawaan ng distilerya sa Zunyi. May daanang tabla na kumokonekta sa ruta ng mga bisita at nag-uugnay sa bulwagan ng sining ng paggawa ng alak, bulwagan ng kultura ng kompanya, daanan ng bodega ng alak, sentral na bar, at lugar ng panlasa. Ang pulang tono ng lokal na Danxia stone at ng sorghum, ang butil na ginagamit sa paggawa ng alak, ang gumagabay sa iskema ng kulay. Ang semento, asero, at modernong rammed earth ang bumubuo sa mga panloob na ibabaw, at ang mga materyales na ito ay lumalaban din sa apoy. Mababa ang orihinal na balangkas ng pabrika, kaya't binuksan ang ikalawang palapag sa gitnang bahagi upang makakuha ng taas at presensya ng espasyo.

The Recognition

About the A' Design Award na Bronse

Ang Wenzhong Liquor Sentro ng Karanasan ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wenzhong Liquor Sentro ng Karanasan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wenzhong Liquor Sentro ng Karanasan ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.