Pure Pangunahing Function: Packaging ng Produkto by Ouzhu Huang and Qinjie Lu

Pure Pangunahing Function: Packaging ng Produkto by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2021

Pure Pangunahing Function: Packaging ng Produkto

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Pure Pangunahing Function: Packaging ng Produkto

Book Text: Ang Pure ay isang disenyo ng packaging para sa isang water fountain ng alagang hayop. Asul at puti ang mga pangunahing kulay, kung saan kumakatawan ang asul sa tubig at ang puti naman sa kadalisayan. Nakalimbag sa kahon ang two-dimensional na mga silweta ng limang gilid ng produkto, upang makita ng mga mamimili ang eksaktong hugis ng bagay sa loob, habang ang parehong mga pattern ay nagsisilbi ring dekorasyon. Ang unti-unting pagbabago ng tono ng asul ay nagpapahiwatig ng malinis na umaagos na tubig. Ang kahon ay may sukat na 300 by 210 by 220 milimetro at gawa sa clay coated news back board na may ivory board, matte film, pearl cotton, at art paper.

The Recognition

About the A' Design Award na Bakal

Ang Pure Pangunahing Function: Packaging ng Produkto ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Pure Pangunahing Function: Packaging ng Produkto ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Pure Pangunahing Function: Packaging ng Produkto ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020