Spiderweb Ang Key Visual by Mateus Morgan de Aguiar

Spiderweb Ang Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Computer Graphics, 3D Modeling, Texturing at Rendering Competition Category.

GintoComputer Graphics· 2021

Spiderweb Ang Key Visual

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award na Ginto Winner in Computer Graphics Category

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Colors

The Design

About Spiderweb Ang Key Visual

Ang pangunahing ideya ay lumikha ng isang bagay na nagdudulot ng lahat ng atensyon sa produkto, gamit ang mas kaunting mga elemento hangga't maaari at lumikha ng ilang koneksyon sa target na publiko sa parehong oras. Ang elemento ng web ay tumutukoy din sa mahigpit na pagkakahawak ng sapatos at sa kanyang ligaw na kalikasan, na nagdadala ng personipikasyon sa produkto. Ang mood ay nagpapadala rin ng teknolohiya, na nasa esensya ng sapatos at isang kurot ng isang mystical na wika na kasama ng elemento ng spider web na kumakatawan din sa shoesole grip.

The Recognition

About the A' Design Award na Ginto

Ang Spiderweb Ang Key Visual ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Spiderweb Ang Key Visual ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Spiderweb Ang Key Visual ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando