Tongchuang Design Packaging by Yongjun Chen

Tongchuang Design Packaging by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

Tongchuang Design Packaging

by Yongjun Chen

Client: Shenzhen Technology University

A' Design Award na Bronse Winner in Pakete Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Packaging

Ang Tongchuang Design ay isang disenyo ng packaging na nilikha para sa isang produktong panglinis at pampaputi. Ang packaging ay nakalimbag gamit ang isang espesyal na tinta. Ang lahat ng teksto at graphics ay unti-unting nag-o-oxidize at nawawala ang kulay sa buong buhay-istante nito. Ang mabagal na pagbabago mula sa matingkad tungo sa malabo ay nagpapababa sa epekto ng tinta sa kapaligiran at sumusuporta sa kalusugan. Ang nawawalang larawan ay tumutukoy rin sa aksyon ng produkto sa pag-alis ng dumi. Ang mga graphics ay gumagamit ng iilang elemento na hango sa mga sinaunang karakter ng Tsino, ipinakita sa makabagong anyo. Ang sukat ng packaging ay 200 mm ang lapad, 82 mm ang lalim, at 249 mm ang taas.

The Recognition

About the A' Design Award na Bronse

Ang Tongchuang Design Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Tongchuang Design Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Tongchuang Design Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu