Time Primary Function: Pakete ng Facial Mask by Jie Yang

Time Primary Function: Pakete ng Facial Mask by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Time Primary Function: Pakete ng Facial Mask

by Jie Yang

Client: Decelent

A' Design Award na Pilak Winner in Pakete Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Primary Function: Pakete ng Facial Mask

Ang Time ay isang disenyo ng pakete na nilikha para sa isang moisturizing facial mask. Ang kahon ay bumubukas na parang libro, kaya ang mga pahina ay maaaring paikutin mula sa una hanggang sa huli. Ang artwork ay gumagamit ng isang water beast mula sa sinaunang mitolohiyang Tsino at mga kulay na kinuha mula sa mga Dunhuang mural. Ang panlabas na pakete ay may sukat na 200 mm ang haba, 110 mm ang lapad at 50 mm ang kapal. Degradable na papel ang ginagamit bilang pangunahing materyal. Ang UV brightening treatment at paulit-ulit na embossing ay nagdaragdag ng kontrast sa madilim na background. Iniuugnay ng disenyo ang tradisyonal na kultura sa isang modernong cosmetics brand.

The Recognition

About the A' Design Award na Pilak

Ang Time Primary Function: Pakete ng Facial Mask ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Time Primary Function: Pakete ng Facial Mask ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Time Primary Function: Pakete ng Facial Mask ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang