Showni Loobang Butik ng Damit by Nianwei Zhu

Showni Loobang Butik ng Damit by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BronseInteryor· 2021

Showni Loobang Butik ng Damit

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

A' Design Award na Bronse Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Showni Loobang Butik ng Damit

Ang Showni ay isang loobang disenyo ng butik ng damit na 108 metro kuwadrado ang laki, matatagpuan sa Suzhou. Isang arkong istruktura na binubuo ng mga hindi regular na kurba ang inilagay sa gitna ng rektangular na plano at siyang naghahawak ng lugar ng display para sa mga pangunahing produkto. Ang malalaking bintanang Pranses at isang pintuang hugis-kalahating-buwan ang nagbubukas sa tindahan patungo sa kalye at nagpapapasok ng liwanag ng araw sa loob. Ang mga pulang hose ng air conditioning ay nakabitin sa itaas bilang isang biswal na gabay at kumokontrast sa mga puting ibabaw. Ang mga tile na terrazzo sa sahig ay pumalit sa tradisyunal na ginawang terrazzo upang limitahan ang gastos, samantalang ang mga booth ng display na akrilik at transparent na estante ang nagpapanatili sa kalawakan na magaan at hindi mabigat sa tingin.

The Recognition

About the A' Design Award na Bronse

Ang Showni Loobang Butik ng Damit ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Showni Loobang Butik ng Damit ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Showni Loobang Butik ng Damit ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.