Toothpaste Packaging by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Toothpaste Packaging

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

A' Design Award na Pilak Winner in Pakete Category

43,376

Verified Award Winner

Verify Award Status for #117108

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Toothpaste Packaging

Ang ideya sa disenyo ng packaging ng Toothpaste ay isang watercolor tube. Ito ay nagpapaalala sa saya ng pagpili ng mga kulay kapag nagpinta. Ang Toothpaste ay isang natatanging kumbinasyon ng mga natural na sangkap at mga amino acid na natagpuan. Samakatuwid, ang itaas na kalahati ng packaging ng Toothpaste ay isang natural na expression, at ang ilalim ng kalahati ay isang expression sa agham at teknolohiya. Ito ay isang disenyo na pinagsasama ang dalawang magkakaibang elemento sa isa. Panghuli, pinagsasama ng marka ng tatak ang dalawang toothbrush sa hugis ng isang krus upang simpleng idisenyo ang mga produktong insurance sa bibig.

The Recognition

About the A' Design Award na Pilak

Ang Toothpaste Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Toothpaste Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Toothpaste Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie