Ginto Alahas · 2021

Lunar Ang Relo

by Dabi Robert

A' Design Award na Ginto 2021 in Alahas
CLIENT: Ziiiro
Estimated Number of Design Views: 58,537
Verification code 71D668CFD0 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lunar Ang Relo

Ang Lunar ay proyekto ni Robert para sa kumpanya ng timepiece na ZIIIRO. Lumilikha ang relo na ito ng ugnayan sa pagitan ng disenyo at likas na katangian ng bagay. Kung ito ay relo na natural na gumagalaw sa sunwise, hindi ito posibleng basahin. Ang mga gilid ng dalawang kalahating bilog na gumagalaw sa direksyong pakanan ay nagpapakita ng mga oras at minuto, ang mga ito ay parehong nakapantay sa parehong taas na lumilikha ng isang patag na ibabaw. Sa pamamagitan ng magkakaugnay na mga hugis, ang mga kamay at mukha ng relo ay nagiging isa upang lumikha ng patuloy na nagbabagong graphic.

About the A' Design Award na Ginto

Ang Lunar Ang Relo ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Lunar Ang Relo ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Lunar Ang Relo ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Press Kit

Unique Properties: Lunar is a wrist watch that uses an unconventional way of displaying time. It is shown by two interlocking half circles. The correct side of the semi-circle that shows the current time is determined by the fact that it naturally rotates clock-wise. The inner minute disc is embedded into the outer hour disc, allowing both discs to be aligned at the same level of height. The brand ZIIIRO emphasises unique and fun ways of telling the time over absolute precision.
Dimensions & Packaging: Casing Material: 316L stainless steel, brushed
Case Size Thickness: 9.8 mm, Width: 41 mm
Case Back: 316L Stainless steel, matte, twist case back
Hands: Aluminium, anodised and printed in various colours
Watch dial: Hidden behind hands, printed black
Crown: at 3 Hour Position
Strap: Width 20 mm, 316L stainless steel Milanese mesh
Movement: Japanese MIYOTA Quartz movement
Glass: Hardened Mineral Crystal
Battery: SR 616 SW
Water Resistant: 5 ATM
Tags: watch, wrist watch, ziiiro, time, lunar, disc
Production Technology: The Lunar design was developed to create a watch face where the whole surface is a changing pattern, but in the most minimal way. In order to for the final result to be usable and readable, it is necessary for the owner to know clockwise direction. Of course, this should go without saying. Even the word "clockwise" refers to watches, so what makes this design special is that the graphical design of the watch face is tied to a watch without any alternative – It wouldn't work in a world where some watches go clockwise and some counter-clockwise. The design is tied to the product in the most intimate way.
Design Challenge: In order for being able to embed the inner disc into to outer one, it was necessary to use brass discs. This way, the bigger disc can be bent, and the smaller disc be placed inside this deepening. Compared to plastic, metallic discs come with the disadvantage of being heavier, which can be a problem for the torque and the fixation on the stem. We tackled the torque issue by removing non-visible material from the underlying disc. The fixation issue, we tried to resolve by using another miniature disc that is being applied from the top. With such a small clearance of a wrist watch, tiny misalignments can make a visual difference, that's why quality control is even more important with a construction like this. The first version of this model was finished in 2016, but after some technical complications, we had to re-release it in 2020.
Research: ZIIIRO is all about unique ways of telling the time. We are aware that the purpose of a traditional wrist watch has evolved from time teller into a status symbol or accessory for expressing one's personality and fashion style. In order to figure out the fashion part, we exhibited at the Berlin fashion week 4 times, where we could get feedback from all over the world. After additional market research by making polls and looking at our customer base, we discovered that a large portion of our fans is affiliated to the creative industry. Since being creative is our credo, it shows that we are doing something right.
Inspiration: The goal of this project was to develop a flat graphical way of displaying time, while the whole watch face serves as a constantly changing canvas without making compromises to readability. By using these flat coloured semi-circles on solid metal discs, we touched the limits of graphical minimalism. Since it became redundant for a watch to only tell time, the brand's mission is to design quality pieces, that emphasise on the fun part of watches.
Project Duration: The project started in 2016 in Germany & Hong Kong. It took about a year until we could finalise the product. However, due to technical complications we re-released a revised version in 2020.
Operation Flow: Time can be set by pulling out and turning the crown. Time is indicated by two discs, the outer one shows hour, the inner one minutes. To keep the visual appearance minimal, there are no markers. When setting the time, the light semi-circle tip have to be moved into the correct position in relation to the watch orientation. Since the semi-circles have two side, the correct one is the one moving towards clockwise direction.
Image Credits: Image #1,2,4,5: Robert Dabi
Image #3: Xcountry Inc. Japan