Ginto Pakete · 2021
Prakrishi Pambalot ng Pinatuyong Prutas
by Vishal Vora
- A' Design Award na Ginto 2021 in Pakete
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Pambalot ng Pinatuyong Prutas
Ang Prakrishi ay isang hanay ng packaging para sa mga pinatuyong prutas na nilikha para sa merkado ng India. Ipinapakita ng disenyo ang isang biswal na kuwento ng isang kaharian ng kalusugan, kung saan ang bawat pinatuyong prutas ay inilalarawan bilang hari ng sarili nitong kaharian. Ang packaging ay monochromatic, at tanging ang pinatuyong prutas lamang ang naka-print sa kulay, kaya ang pagkain ang nagiging pokus ng bawat pakete. Gumagamit ang hanay ng mga zip lock pouch na may four color printing. Ang bawat pakete ay may sukat na 140 mm ang lapad at 210 mm ang taas. Ang layunin ay gawing malinaw at madaling makilala ang produkto sa isang masikip na istante.
About the A' Design Award na Ginto
Ang Prakrishi Pambalot ng Pinatuyong Prutas ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Prakrishi Pambalot ng Pinatuyong Prutas ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Prakrishi Pambalot ng Pinatuyong Prutas ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
