Next Hub Primary Function: Kompleksong Pang-maraming Gamit by Ahmed Habib

Next Hub Primary Function: Kompleksong Pang-maraming Gamit by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Arkitektura, Gusali at Estruktura Competition Category.

PilakArkitektura· 2021

Next Hub Primary Function: Kompleksong Pang-maraming Gamit

by Ahmed Habib

Client: Lines

A' Design Award na Pilak Winner in Arkitektura Category

25,835

Verified Award Winner

Verify Award Status for #118172

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Next Hub Primary Function: Kompleksong Pang-maraming Gamit

Ang Next Hub ay isang kompleksong pang-maraming gamit sa Jeddah, Saudi Arabia, na pinagsasama ang mga sona ng hospitalidad, administrasyon, aliwan, tingian, pagkain at inumin, at libangan. Ang komposisyon ay tumutuklas sa ugnayan sa pagitan ng solido at guwang. Ang mga bolyum ng gusali ay pumapaligid sa isang gitnang bukas na plaza, na gumugunita sa mga tradisyonal na palengke at lumilikha ng karanasang urban na may pakikipag-ugnayang panlipunan. Ang mga panloob na patyo ay naghahatid ng likas na bentilasyon at liwanag ng araw sa mga gusaling pang-hotel at pang-administrasyon. Kasama sa mga pampinal na kabahagi ang pinakinis na batong travertine, itim na asero at dobleng salaming may salaming glass.

The Recognition

About the A' Design Award na Pilak

Ang Next Hub Primary Function: Kompleksong Pang-maraming Gamit ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Next Hub Primary Function: Kompleksong Pang-maraming Gamit ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Next Hub Primary Function: Kompleksong Pang-maraming Gamit ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
Dimensions & Packaging: -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.

Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000
Tags: Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
Production Technology: -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass
Design Challenge: Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
Research: TYPE-OBJECTIVES-METHODOLOGY

1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research
Inspiration: Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
Project Duration: Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA
Operation Flow: Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area.
Team Members: Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi