Evervess Soda Water Pambalot ng Inumin by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.
BakalPakete· 2021
Evervess Soda Water Pambalot ng Inumin
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award na Bakal Winner in Pakete Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Pambalot ng Inumin
Ang Evervess Soda Water ay isang disenyo ng pambalot para sa iba't ibang uri ng carbonated soda at tonic. Ang brand na ito ay may halos walumpung taon nang pamana, at ang visual identity nito ay ginawang makabago para sa isang pinag-isang paglulunsad sa merkado ng Tsina. Ang naunang disenyo ay pakiramdam ay mabigat at nagpaparamdam ng labis na pagpapasasa, kaya't ang pambalot ay pinasimple upang maipahayag ang magaan at masiglang kasiyahan. Ang isang minimal na graphic na elemento sa itim at teal ay naglalarawan ng isang fountain, isang simbolo ng lakas, kasiglahan, at panibagong buhay. Ang mga inumin ay maaaring ihalo sa cocktails o inumin nang mag-isa.
The Recognition
About the A' Design Award na Bakal
Ang Evervess Soda Water Pambalot ng Inumin ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Evervess Soda Water Pambalot ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Evervess Soda Water Pambalot ng Inumin ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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