Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 A' Design Award na Platino in Disenyo ng Pakete Competition Category.
PlatinoPakete· 2021
Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa
Client: Nosigner
A' Design Award na Platino Winner in Pakete Category
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- Verified Award Winner
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The Design
About Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa
Ang Yamamotoyama ay isa sa pinakamatanda at pinaka-natatag na mangangalakal ng tsaa sa Japan. Ito ang unang nagbebenta ng Green tea ngayon. Gamit ang konsepto ng Return to the origin of Edo, muling idinisenyo ng NOSIGNER ang mga pakete upang panatilihing buhay ang tradisyonal na kultura ng tsaa at ipasa ito sa hinaharap. Upang gawing moderno ang mga ito habang pinapanatili ang kagandahan ng long history brand, tinukoy ng NOSIGNER ang mga tradisyonal na kulay at istraktura ng mga scroll na may orihinal na maliliit na crest ng Yamamotoyama at ang istilo ng kaligrapya ng Edo.
The Recognition
About the A' Design Award na Platino
Ang Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Yamamotoyama Ang Na-Rebranded Na Pakete Ng Tsaa ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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