Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin

Book Text: Ang Lidugaoliang Baijiu ay isang packaging design para sa isang Chinese distilled liquor. Ang bote ay may makinis at kurbadong hugis at may embossed na sorghum elements. Ang bilog na takip at ang bilog na disenyo sa panlabas na kahon ay hango sa porcelana ng Yuan Dynasty, ang panahon kung kailan nagsimula ang paggawa ng inuming ito. Ang nakahilig na label ay gawa sa katad. Ang panlabas na kahon ay pinagsama ang katad at metal at binubuksan sa pamamagitan ng pag-ikot ng isang bilog na disc. Pinatingkad ang berdeng tono upang bagay sa isang de-kalidad at mataas na antas na produkto. Ang packaging ay may sukat na 120 mm ang lapad, 120 mm ang lalim, at 330 mm ang taas.

The Recognition

About the A' Design Award na Bronse

Ang Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Lidugaoliang Baijiu Pangunahing Function: Packaging para sa Alkoholikong Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang