East Travel Primary Function: Pakete ng Inuming Alkohol by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: Pakete ng Inuming Alkohol by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

East Travel Primary Function: Pakete ng Inuming Alkohol

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: Pakete ng Inuming Alkohol

Ang East Travel ay isang disenyo ng pakete para sa baijiu, isang tradisyunal na Tsinong distiladong alak. Ang bote ay gumagamit ng simpleng silindrikal na anyo ng salamin na maginhawa para sa malawakang produksyon. Ang takip ay hinugis ayon sa mga alon ng tubig, isang sanggunian sa mataas na kalidad na tubig na ginagamit sa pagbibrew. Ang etiketa ay gawa sa espesyal na papel, at ang ilustrasyon at ang pangalan ng produkto ay binronse. Ang panlabas na pakete ay gawa sa pinipiga na bagasse, ang hibla na natitira pagkatapos i-ferment ang tubo, isang materyal na natural na nabubulok. Ang disenyo ay hango sa kulturang katutubo ng Tsina at sa tradisyunal na mga pamamaraan ng pagbibrew.

The Recognition

About the A' Design Award na Pilak

Ang East Travel Primary Function: Pakete ng Inuming Alkohol ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang East Travel Primary Function: Pakete ng Inuming Alkohol ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang East Travel Primary Function: Pakete ng Inuming Alkohol ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang