Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo ni The Pure1 Team

Ang disenyo na Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo ni The Pure1 Team ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Website at Web.

PilakWeb· 2021

Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo

ni The Pure1 Team

Kliyente: Pure Storage

Nagwagi ng A' Design Award na Pilak sa Kategoryang Web

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Ang Disenyo

Tungkol sa Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo

Ang Pure1 Service Experience ay isang website ng katalogo ng serbisyo para sa pagtuklas at pag-subscribe sa cloud storage at mga propesyonal na serbisyo. Ang bawat serbisyo ay ipinakikita bilang isang card sa isang responsive na grid na umaangkop sa iba't ibang laki ng screen. May detail page na nagpapakita ng mga use case at presyo, habang tumutulong ang mga rekomendasyong tinatakbo ng AI upang maikumpara ng mga kustomer ang kanilang mga pagpipilian. Ang paghiling ng trial o quote ay maaaring gawin sa dalawang click, at ipinapakita ng Order Tracker ang progreso ng bawat kahilingan. Ang layunin ay gawing kasingdali ang pag-subscribe sa mga serbisyong pang-negosyo tulad ng pagsali sa isang streaming plan.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Pure1 Service Experience Pangunahing Tungkulin: Website ng Katalogo ng Serbisyo ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Mga Sukat at Packaging: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Mga Tag: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Teknolohiya sa Produksyon: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Hamon sa Disenyo: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Pananaliksik: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspirasyon: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Tagal ng Proyekto: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Daloy ng Operasyon: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Mga Patent: Pure1® and logo are registered trademarks of Pure Storage
Mga Miyembro ng Koponan: Pure1 Design, Engineering, and Product team
Mga Credit ng Larawan: All images and video contents used in this submission are properties of Pure Storage