Customized Farmland Primary Function: Mobile na Aplikasyon ni Xiaoshuai Jing and Huicong Hu

Ang disenyo na Customized Farmland Primary Function: Mobile na Aplikasyon ni Xiaoshuai Jing and Huicong Hu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.

PilakMobile· 2021

Customized Farmland Primary Function: Mobile na Aplikasyon

ni Xiaoshuai Jing and Huicong Hu

Kliyente: Harbin Institute of Technology, Shenzhen

Nagwagi ng A' Design Award na Pilak sa Kategoryang Mobile

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Ang Disenyo

Tungkol sa Customized Farmland Primary Function: Mobile na Aplikasyon

Ang Customized Farmland ay isang mobile na aplikasyon para sa pag-upa ng sakahan online. Iniuugnay ng aplikasyon ang mga gumagamit sa lungsod sa mga lupain at yamang-tao sa kanayunan ng China. Anim na modyul ang inaalok: pag-upa ng lupa, pagsasaka, turismo sa kanayunan, 5G live streaming, online na pangangalakal at online na donasyon. Nagba-browse ang mga gumagamit ng mapa, pumipili ng kalapit na lupa at tinitingnan ang mga pananim na maaaring itanim doon. Ipinapakita ng live na video ang paglaki ng halaman sa real time, at maaaring magpa-book ng offline na pagbisita sa sakahan. Ang inaning produkto ay maaaring ibenta sa ibang gumagamit o idonasyon sa pamamagitan ng platform.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Customized Farmland Primary Function: Mobile na Aplikasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Customized Farmland Primary Function: Mobile na Aplikasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Customized Farmland Primary Function: Mobile na Aplikasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Mga Sukat at Packaging: Designed for the iOS System
Mga Tag: Interface, Interaction Design, Visual Communication, User Experience
Teknolohiya sa Produksyon: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Hamon sa Disenyo: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Pananaliksik: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspirasyon: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Tagal ng Proyekto: The project started in December 2019 and finished in September 2020 in Shenzhen.
Daloy ng Operasyon: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Mga Miyembro ng Koponan: Xiaoshuai Jing
Huicong Hu
Mga Credit ng Larawan: Images by Xiaoshuai Jing, Huicong Hu, 2021