MG iSmart Interface ng Infotainment System by Star

MG iSmart Interface ng Infotainment System by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Interface, Interaksyon at Karanasan ng Gumagamit Competition Category.

GintoInterface· 2021

MG iSmart Interface ng Infotainment System

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award na Ginto Winner in Interface Category

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The Design

About MG iSmart Interface ng Infotainment System

Ang MG iSmart ay isang interface ng infotainment system na idinisenyo para sa mga sasakyan ng brand na MG. Sinusuportahan ng interface ang paglulunsad sa isang bagong merkado sa pamamagitan ng custom na solusyon na binuo sa paligid ng connectivity, mga digital touchpoint at mga smart assistant. Ang mga sesyon ng pananaliksik at ideation kasama ang brand team at ang mga customer sa mga target na merkado ang gumabay sa mga user flow. Tatlong konsepto ng interaksyon ang ginawan ng prototype, at anim na visual na direksyon ang sinubok bago napili at detalyadong binuo ang isang pinal na direksyon. Ang mga sasakyang may MG iSmart ay bumibiyahe na sa India at Thailand.

The Recognition

About the A' Design Award na Ginto

Ang MG iSmart Interface ng Infotainment System ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang MG iSmart Interface ng Infotainment System ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang MG iSmart Interface ng Infotainment System ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.