Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne by Dmitry Kultygin

Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award na Pilak Winner in Pakete Category

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The Design

About Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne

Ang Solemici ay isang disenyo ng pakete para sa mga Italyanong delikadong karne tulad ng salami at prosciutto. Inihahambing ng disenyo ang lasa ng produkto sa mga obra maestra ng sining ng Renaissance. Ang pangunahing pakete ay isang plastik na tray na may nakaimprentang tekstura ng marmol. Ang header na papel ay ginawa gamit ang offset printing at gold foil stamping, na sumusuporta sa premium na katangian ng produkto. Ang tray ay may sukat na 225 mm ang taas at 123 mm ang lapad. Ang mga matitingkad na kulay at magkakaibang detalye ay tumutulong upang makatawag-pansin ang produkto sa istante ng tindahan. Sinasalamin din ng disenyo ang paggalang sa mga tradisyonal na paraan ng produksyon.

The Recognition

About the A' Design Award na Pilak

Ang Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Solemici Packaging Pangunahing Gamit: Pakete ng Produktong Karne ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin