Rikchari Pangunahing Tungkulin: Packaging ng Kape ni Planetario

Ang disenyo na Rikchari Pangunahing Tungkulin: Packaging ng Kape ni Planetario ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Rikchari Pangunahing Tungkulin: Packaging ng Kape

ni Planetario

Kliyente: Rikchari Packaging by Planetario

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

13,052

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #121161

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Rikchari Pangunahing Tungkulin: Packaging ng Kape

Teksto ng Aklat: Ang Rikchari ay isang disenyo ng packaging para sa isang tatak ng kape mula sa Peru na nakatuon sa kakayahang panatilihin at responsibilidad panlipunan. Ang pangalang Rikchari ay nangangahulugang gumising sa wikang Quechua, at ang letrang C ay bumubuo ng isang anino na nagpapahiwatig ng parehong buto ng kape at isang mata. Ang packaging ay sumusunod sa disenyo ng logo, na gumagamit ng isang typographic na konstruksyon na inspirasyon mula sa mga heometrikong hugis ng imperyo ng Inca sa Peru, na kilala bilang Tocapu. Ang kape ay itinatanim sa Chirinos, sa hilagang bahagi ng Peru, sa taas na 1700 metro mula sa antas ng dagat. Ipinapakita ng disenyo ang kape bilang isang organikong produkto na may layuning panlipunan.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Rikchari Pangunahing Tungkulin: Packaging ng Kape ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Rikchari Pangunahing Tungkulin: Packaging ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Rikchari Pangunahing Tungkulin: Packaging ng Kape ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Mga Sukat at Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Mga Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknolohiya sa Produksyon: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Hamon sa Disenyo: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Pananaliksik: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasyon: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Tagal ng Proyekto: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Mga Miyembro ng Koponan: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz