Dashi Egg Sand Pagkukumpol ng Pagkain by Yuta Takahashi

Dashi Egg Sand Pagkukumpol ng Pagkain by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

Dashi Egg Sand Pagkukumpol ng Pagkain

by Yuta Takahashi

Client: WTNB coffee & studio in the HOUSE

A' Design Award na Bronse Winner in Pakete Category

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Colors

The Design

About Dashi Egg Sand Pagkukumpol ng Pagkain

Ang Dashi Egg Sand ay isang takeout na packaging para sa isang Japanese omelette sandwich. Ang wrapping paper ay may kalakip na guhit ng cross-section ng sandwich, na nagpapahayag ng lambot at pakiramdam ng handmade sa pamamagitan ng sadyang magaspang na impresyon. Ang mga kulay ng tinta ay kumakatawan sa itlog, sarsa, at ocean blue ng tindahan. Ang kahon ay gawa sa unbleached kraft paper na may water at oil resistant na treatment, walang plastik o film. Kapag binuksan ang wrapping paper, ang packaging ay nagiging isang piraso ng kagamitang pangkainan na naghahain ng putahe. Layunin nitong pagyamanin ang kabuuang karanasan sa pagkain.

The Recognition

About the A' Design Award na Bronse

Ang Dashi Egg Sand Pagkukumpol ng Pagkain ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dashi Egg Sand Pagkukumpol ng Pagkain ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dashi Egg Sand Pagkukumpol ng Pagkain ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Dimensions & Packaging: Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Tags: Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Production Technology: The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Design Challenge: The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Research: All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiration: This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Project Duration: This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Operation Flow: Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021