Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2021
Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award na Bronse Winner in Pakete Category
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About Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin
Book Text: Ang Yoyic Huojunpaopao ay isang packaging ng bote na idinisenyo para sa isang sparkling na inumin na naglalaman ng buhay na probiotics. Pinagsasama ng inumin ang sparkling lactic acid bacteria kasama ang buhay na probiotics, mababang asukal at walang taba. Ang bote ay gawa sa lubos na transparent na PET upang bigyan ito ng texture na katulad ng salamin, may magaan at payat na hugis, at may kapasidad na 388 mililitro. Ginamitan ang label ng makapal na Chinese calligraphic na karakter at bubble graphics upang ipahiwatig ang bitalidad. Layunin ng disenyo na maipahayag kapwa ang lasa at kalusugan. Ibinebenta ang bote sa mga convenience store sa ilalim ng cold chain conditions upang mapanatiling aktibo ang mga probiotics.
The Recognition
About the A' Design Award na Bronse
Ang Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yoyic Huojunpaopao Pangunahing Paggamit: Packaging ng Bote ng Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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