Ang disenyo na Chef's Beer Label ni Ana Mrazek Lugarov ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Chef's Beer Label

ni Ana Mrazek Lugarov

Kliyente: atelier ANII

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Chef's Beer Label

Ang Chef's ay isang label na idinisenyo para sa isang kolaborasyong beer na ginawa ng isang chef, isang winemaker, at mga brewer. Pinagsasama ng beer na ito ang mga katangian ng beer at wine at nilalayon para sa fine dining market. Sinusunod ng label ang biswal na wika ng mga wine label sa pamamagitan ng minimalist na layout, mataas na kalidad na materyales, at isang elegante na typeface na parehong moderno at klasiko. Ang tradisyonal na uniporme ng chef, isang puting double-breasted jacket na may itim na mga butones, ay naging inspirasyon, habang ang isang gintong linya ay nagpapahiwatig ng kaeleganteha. Inilapat ang offset printing, gold foil, at three-dimensional varnish sa may texture na uncoated paper.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Chef's Beer Label ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Chef's Beer Label ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Chef's Beer Label ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Mga Sukat at Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Mga Tag: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teknolohiya sa Produksyon: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Hamon sa Disenyo: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Pananaliksik: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirasyon: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Tagal ng Proyekto: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Daloy ng Operasyon: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.