Hankol Liquor Primary Function: Pakete ng Alak by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2021
Hankol Liquor Primary Function: Pakete ng Alak
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award na Pilak Winner in Pakete Category
Verified Award Winner
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About Hankol Liquor Primary Function: Pakete ng Alak
Ang Hankol ay isang disenyo ng pakete para sa isang alak na may lasa ng sarsa. Ang pangalan ay tumutukoy sa isang taong umiinom nang buong tapang at kasiyahan, na nagpapakita ng diwa ng brand na nakasentro sa tao. Ang konsepto ay nagmula sa blind taste. Pinagsama ang positibo at negatibong mga anyo, at ang silweta ng tagapagtatag ay inilagay sa negatibong hugis upang ipahayag ang ideya ng hindi paglimot sa orihinal na layunin. Ginamit sa typeface ang Chinese calligraphy at isang selyo. Ang panlabas na kahon ay gawa sa environmentally friendly na materyal na EPP, at may metal na logo na nakakabit sa harapang bahagi.
The Recognition
About the A' Design Award na Pilak
Ang Hankol Liquor Primary Function: Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Hankol Liquor Primary Function: Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hankol Liquor Primary Function: Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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