BD's Hype Tribe Disenyo ng Interior ng Opisina by DB and B Pte Ltd

BD's Hype Tribe Disenyo ng Interior ng Opisina by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

GintoInteryor· 2021

BD's Hype Tribe Disenyo ng Interior ng Opisina

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award na Ginto Winner in Interyor Category

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The Design

About BD's Hype Tribe Disenyo ng Interior ng Opisina

Ang BD's Hype Tribe ay isang interior ng opisina na matatagpuan sa dalawang palapag ng isang gusali sa Singapore. Pinagsasama ng disenyo ang ilang mga yunit ng negosyo sa loob ng isang ibinabahaging espasyo ng komunidad. Ang reception area, mga co-working cafe zone at mga work neighbourhood ay pinag-uugnay ng isang tuloy-tuloy na biswal na paglalakbay. Ang isang cafe area ay hango sa isang alfresco na kapaligiran at nag-aalok ng payapa at komportableng kapaligiran. Ang mga nakabiting acoustic panel ay lumilikha ng pakiramdam ng daloy sa itaas ng espasyo. Pinagsama ang kahoy at luntiang mga halaman upang dalhin ang mga biophilic na elemento sa loob. Ang desk sharing na pamamaraan ay sumusuporta sa mahusay na paggamit ng floor plate.

The Recognition

About the A' Design Award na Ginto

Ang BD's Hype Tribe Disenyo ng Interior ng Opisina ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang BD's Hype Tribe Disenyo ng Interior ng Opisina ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang BD's Hype Tribe Disenyo ng Interior ng Opisina ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release