The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad ni Xianming Hu

Ang disenyo na The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad ni Xianming Hu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

GintoLimbag· 2021

The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad

ni Xianming Hu

Kliyente: Beijing Forestry University

Nagwagi ng A' Design Award na Ginto sa Kategoryang Limbag

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Ang Disenyo

Tungkol sa The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad

Ang The Seeds of Faith ay isang set ng liham ng pagtanggap sa unibersidad na nilikha para sa Beijing Forestry University. Kasama sa set ang isang liham ng pagtanggap, isang notebook at isang gabay sa pagpapatala. Ipinapakita ng apat na bersyon ng liham ang mga yugto ng paglaki ng halaman: pagpapabinhi, pagsibol, paglaki at pamumulaklak. Ang liham ay may kulay na madilim na berde at may mga pilak at gintong tuldok na kumakatawan sa mga binhi. Ang pangunahing materyal ay kulay-abong karton na gawa sa recycled na patapong papel. Ang mga disenyo sa ibabaw ay inilapat sa pamamagitan ng hot gold at silver stamping, na nagpapababa sa paggamit ng tinta sa pag-iimprenta. Ang disenyo ay sumasalamin sa kultura ng unibersidad.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Seeds Of Faith Liham ng Pagtanggap sa Unibersidad ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Mga Sukat at Packaging: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Mga Tag: Creative, Identifiable,Cultural,International,Interaction
Teknolohiya sa Produksyon: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Hamon sa Disenyo: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Pananaliksik: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Inspirasyon: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Tagal ng Proyekto: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Daloy ng Operasyon: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Mga Credit ng Larawan: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu