Peaceful Pangkaing Tsaa na May Pabango by Wang Jinsheng

Peaceful Pangkaing Tsaa na May Pabango by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2021

Peaceful Pangkaing Tsaa na May Pabango

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

A' Design Award na Bakal Winner in Pakete Category

15,774

Verified Award Winner

Verify Award Status for #122731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Pangkaing Tsaa na May Pabango

Ang Peaceful ay isang disenyo ng packaging para sa tsaa na may pabango. Ang panlabas na kahon ay iginuhit gamit ang isang hand-painted na larawan ng isang babaeng nakasuot ng cheongsam, ang tradisyonal na kasuotan ng mga babaeng Tsino, na may mga disenyong bulaklak na pinagsama sa tela. Ang ilustrasyon ay inilapat sa pamamagitan ng gravure printing sa takip ng isang lata na aluminyo. Ang pakete ay binubuo ng dalawang bahagi, isang takip ng kahon at isang katawan ng kahon, kaya't madaling buksan, alisin, at ipakita ang maliliit na lata. Ang aluminum foil sa loob ay nagpoprotekta sa tsaa mula sa halumigmig. Maaaring pagsamahin ang tatlong lasa upang umangkop sa iba't ibang panlasa.

The Recognition

About the A' Design Award na Bakal

Ang Peaceful Pangkaing Tsaa na May Pabango ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Peaceful Pangkaing Tsaa na May Pabango ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Peaceful Pangkaing Tsaa na May Pabango ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.