L’Amour Red Packet Boxset Pulang Sobre by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Panregalong Kagamitan Competition Category.
BakalPanregalong Kagamitan· 2021
L’Amour Red Packet Boxset Pulang Sobre
by Alex King
Client: A&J Design
A' Design Award na Bakal Winner in Panregalong Kagamitan Category
Verified Award Winner
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About L’Amour Red Packet Boxset Pulang Sobre
Ang kasalukuyang set ng kahon ng pulang sobre ay naglalaman ng 16 pulang sobre bilang sagisag ng kapalaran at kaganapan sa buhay. Maaaring pumili ang mga mamimili mula sa 26 iba't ibang disenyo at kombinasyon na "A" hanggang "Z" ayon sa inisyal at personal na pangangailangan. Ang personalisadong regalo ay nagbibigay sa mga tao ng pakiramdam ng pagiging natatangi at perpekto upang magdulot ng sariling tatak para sa sarili at sa mga taong mahalaga sa kanila. Nakalaan para sa gitnang uri na mag-asawa na nais pumili ng personal na pulang sobre at ibigay sa mga bata kasama ang pinakamabuting pagpapala.
The Recognition
About the A' Design Award na Bakal
Ang L’Amour Red Packet Boxset Pulang Sobre ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang L’Amour Red Packet Boxset Pulang Sobre ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang L’Amour Red Packet Boxset Pulang Sobre ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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