Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya by Bold Brands

Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya

by Bold Brands

Client: Bold Brands

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya

Ang Baltija ay isang serye ng pakete para sa isang koleksyon ng tsokolate na ibinebenta sa rehiyon ng Baltiko. Ang pangalan ay nagmula sa salitang Lithuanian para sa Dagat Baltiko, na siyang nagbigay-inspirasyon sa disenyo. Ang isang parola at isang tanawin ng dagat ay inilarawan sa klasikong estilong Victorian, na may mga alon na anyo na nagpapahiwatig ng galaw ng tubig. Walang ginamit na mga simbolong pambansa, kaya ang pakete ay kumakatawan sa buong rehiyon sa halip na isang bansa lamang. Ang malalim na madilaw-berdeng asul na tono ay nagdaragdag ng makinis at pinong hitsura. Ang mga kahon at sobre ay gawa sa papel, nakalimbag sa pamamagitan ng offset, at tinapos ng matte varnish at mga detalyeng copper foil.

The Recognition

About the A' Design Award na Pilak

Ang Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Baltija Chocolate Collection Primary Function: Pakete ng Kompiterya ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus