Platino Sining · 2021
The Book That Grew Gabay sa Pagpapastol
- A' Design Award na Platino 2021 in Sining
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 303,234
- Verification code 9B9200494B · Verify this award
Colors
About The Book That Grew Gabay sa Pagpapastol
Ang The Book That Grew ay isang gabay sa pagpapastol na ginawa para sa mga magsasaka sa Ireland. Inilalahad ng aklat ang sampung aralin at sampung praktikal na payo na naglalayong mapabuti ang pagiging sustenable at kakayahang kumita. Ang sampung hakbang ay gumagabay sa mga magsasaka tungo sa sampung ikot ng pagpapastol ng damo bawat taon at ani na sampung tonelada ng damo bawat ektarya. Ang bawat pahina, salita at dayagram ay hinubog ng mga buhay na ugat ng damo, na ginabayan sa mga daluyan sa loob ng ilang linggo ng paglaki. Ang mga masalimuot na proseso ng pagsasaka ay ipinaliliwanag sa pamamagitan ng mga natatanging simbolo, at ang isang nakatiklop na pahina ay naglalaman ng susi ng mga simbolo.
About the A' Design Award na Platino
Ang The Book That Grew Gabay sa Pagpapastol ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Book That Grew Gabay sa Pagpapastol ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang The Book That Grew Gabay sa Pagpapastol ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.
Press Kit
- Unique Properties
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tags
- book, design, Ireland, grass, farming, bank
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
