Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin by Dennis Furniss

Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2021

Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin

by Dennis Furniss

Client: Pepsi

A' Design Award na Ginto Winner in Pakete Category

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Colors

The Design

About Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin

Ang Pepsi Culture ay isang limitadong edisyon na serye ng lata na nilikha para sa isang brand ng soft drink sa Mexico. Binubuo ang serye ng anim na koleksyong lata, at kumakatawan ang bawat lata sa isang lungsod sa Mexico. Ang mga lokal na kuwento, tradisyon, at sanggunian sa sining ay isinalin sa mga ilustratibong pattern na pinagsasama ang matagal nang umiiral na mga simbolong pangkultura at isang kontemporaryong pamamaraan sa disenyo. Ang bawat lata ay gawa sa aluminyo, naglalaman ng 12 onsa, at tinapos gamit ang high definition offset printing. Ibinebenta ang mga lata nang paisa-isa at magkakasamang bumubuo ng isang serye na sumasalamin sa pagkakaiba-iba ng mga rehiyon.

The Recognition

About the A' Design Award na Ginto

Ang Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Pepsi Culture Limitadong Edisyon na Serye ng Lata ng Inumin ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.