Bel Gusto Primary Function: Pakete ng Pasta by Olga Takhtarova

Bel Gusto Primary Function: Pakete ng Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

Bel Gusto Primary Function: Pakete ng Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Bel Gusto Primary Function: Pakete ng Pasta

Ang Bel Gusto ay isang disenyo ng pakete para sa isang linya ng sariwang pasta na gawa mula sa durum wheat. Ang pakete ay ginawang estilong parang parsela sa koreo na ipinadala mula sa Italya. Ginamit ang mga selyo sa koreo, mga tatak ng koreo, mga guhit na iginuhit sa kamay ng mga makasaysayang lugar sa Italya, at isang panggagaya sa kraft paper. Isang bintanang tanawan ang nagbibigay-daan sa mamimili na makita ang pasta sa loob ng kahon bago bumili. Ang mga kulay na guhit na may parehong saturation at liwanag ay naghahati sa iba't ibang hugis ng pasta sa loob ng linya. Ang mga pakete ay nakalimbag sa PET film na may selective varnish.

The Recognition

About the A' Design Award na Pilak

Ang Bel Gusto Primary Function: Pakete ng Pasta ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Bel Gusto Primary Function: Pakete ng Pasta ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Bel Gusto Primary Function: Pakete ng Pasta ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.