Wink Lashes Disenyo ng Packaging by Olga Takhtarova

Wink Lashes Disenyo ng Packaging by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2021

Wink Lashes Disenyo ng Packaging

by Olga Takhtarova

Client: Sot B&d

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Wink Lashes Disenyo ng Packaging

Ang Wink Lashes ay isang serye ng disenyo ng packaging para sa mga propesyonal na produkto ng artificial eyelash extension. Saklaw ng hanay na ito ang gel at cream remover, primer, glue accelerator, mga pandikit, isang magnet box at mga lash box. Isang naka-istilong mata ang pangunahing graphic na simbolo, at direktang ipinapakita nito ang layunin ng mga produkto. Ang bawat produkto ay may sariling simbolo rin, kaya madaling makilala ang bawat isa. Ang madilim na graphite, madilim na coral at puti ang bumubuo sa color palette. Ang mga pakete ay gawa sa karton at plastik na may foil stamping.

The Recognition

About the A' Design Award na Ginto

Ang Wink Lashes Disenyo ng Packaging ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Wink Lashes Disenyo ng Packaging ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Wink Lashes Disenyo ng Packaging ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.