Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape by 19 Poludnik Agencja Reklamowa

Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2021

Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape

Ang Mazurro ay isang disenyo ng pagbabalot para sa kape. Ang disenyo ay nakabatay sa isang natatanging graphic pattern na binuo mula sa titik M. Ang pattern ay nagbibigay sa mga sako ng kape ng malakas at dominanteng hitsura. Ang minimalist na geometric na anyo at ang matitindi kontrast ay tumutulong upang ang mga sako ay mapansin sa mga istante ng tindahan. Ang pattern ay hango sa gawa ni Josef Hoffmann, isa sa mga tagapagtatag ng Vienna Workshop, na ang mga simpleng anyo ay nakaimpluwensya sa maagang modernismo. Ang mga sako ay naka-print gamit ang flexographic printing. Tatlong lasa ang inaalok, bawat isa ay may kaibang kulay at isang puting underprint na lumilikha ng metallic effect sa mga piling bahagi.

The Recognition

About the A' Design Award na Bakal

Ang Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Mazurro Pangunahing Tungkulin: Pagbabalot ng Kape ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020