Steady Power Wire Art Sining na Instalasyon by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Sining at Instalasyong Pansining Competition Category.
BronseSining· 2022
Steady Power Wire Art Sining na Instalasyon
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
A' Design Award na Bronse Winner in Sining Category
Verified Award Winner
Verify Award Status for #125915The Design
About Steady Power Wire Art Sining na Instalasyon
Ang Steady Power Wire Art ay isang instalasyong sining na ginawa para sa isang eksibisyon ng anibersaryo ng kompanya. Ginamit sa instalasyon ang mga kawad na tanso na inilaan ng isang tagagawa ng wire at cable na pang-elektrisidad upang balangkasin ang isang malaking puno na sumisimbolo sa kompanya. Limang eksena ng pang-araw-araw na buhay ang umuusbong mula sa puno: isang tindahan ng lugaw, isang hapag-kainan, isang tren, isang templo, at isang paros. Ang umiiba-ibang ilaw at naratibong audio ay kasabay ng mga anyo ng kawad, habang ang mga anino ng mga kawad ay nahuhulog sa mga dingding at kisame. Sumasaklaw ang gawa sa 281 metro kwadrado at ipinapakita kung paano sinusuportahan ng elektrisidad ang karaniwang pang-araw-araw na buhay.
The Recognition
About the A' Design Award na Bronse
Ang Steady Power Wire Art Sining na Instalasyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Steady Power Wire Art Sining na Instalasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Steady Power Wire Art Sining na Instalasyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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