NewForm Espasyong Pamprodukto by Huainan Jia and Jian Zhu

NewForm Espasyong Pamprodukto by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

PilakInteryor· 2022

NewForm Espasyong Pamprodukto

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award na Pilak Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About NewForm Espasyong Pamprodukto

Ang NewForm ay isang interyor ng showroom para sa isang Italyanong brand ng mga produkto para sa banyo, na sumasaklaw sa 224 na metro kuwadrado sa Shanghai. Sinusunod ng disenyo ang ideya ng brand na nagmula sa kalikasan. Ang plano at ang daanan ng bisita ay nakabatay sa paghahalili ng liwanag at dilim, na hinahati ang tindahan sa ilang magkakaugnay na espasyo. Isang bilog na silid ang naglalaman ng nakabiting art installation na tinatawag na Dance of Water, na kahawig ng isang patak ng tubig sa ilalim ng mga ilaw. Isang maliit na arkong bintana na may Tsinong kawayan ang bumubuo sa hangganan ng isang buhay na tanawin. Isang madilim na berdeng dingding at mga berdeng halaman ang dumadaloy sa buong lugar ng galeriya, kung saan ipinapakita ang mga produkto sa iba't ibang kaayusan.

The Recognition

About the A' Design Award na Pilak

Ang NewForm Espasyong Pamprodukto ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang NewForm Espasyong Pamprodukto ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang NewForm Espasyong Pamprodukto ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.