37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award na Ginto in Disenyo ng Arkitektura, Gusali at Estruktura Competition Category.
GintoArkitektura· 2022
37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina
by Guowei Zhang
Client: 37 Interactive Entertainment
A' Design Award na Ginto Winner in Arkitektura Category
- 38,618
- Verified Award Winner
- Verify Award Status for #126103
The Design
About 37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina
Ang 37 Interactive Entertainment HQ ay isang matayog na gusaling punong-tanggapan sa China. Ginagamit ang mga module sa buong plano at elevation, na nagpapabilis sa panahon ng konstruksiyon at nagpapababa ng gastos habang pinapanatili ang kalidad ng gawa. Ang mga module ng opisina, module ng kumperensya, at module ng mga event ay inaayos sa loob ng isang karaniwang rektanggulong espasyo, at maaaring baguhin ang kanilang bilang at posisyon sa mga tipikal na palapag. Ang isang modular na sistema ng facade ay tumutugon sa klima ng rehiyon ng Lingnan. Mas siksik ang pattern ng lilim sa silangang bahagi kaysa sa kanluran, kaya napapanatili ang natural na liwanag habang nababawasan ang solar radiation at paggamit ng enerhiya.
The Recognition
About the A' Design Award na Ginto
Ang 37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang 37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 37 Interactive Entertainment HQ Matayog na Gusaling Pang-opisina ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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