Plant Selected Packaging para sa Inuming Batay sa Halaman by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2022
Plant Selected Packaging para sa Inuming Batay sa Halaman
Client: Yili Group
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #126422The Design
About Plant Selected Packaging para sa Inuming Batay sa Halaman
Ang Plant Selected ay packaging para sa isang inuming batay sa halaman. Ang bote ay gawa sa PET at nababalot ng matte film, na may sukat na 60 mm ang lapad, 60 mm ang lalim, at 177 mm ang taas. Sinusunod ng disenyo ang minimalistang estilo na kinuha ang inspirasyon mula sa Scandinavian design, na may malawak na puting espasyo. Ang pangunahing benepisyo, 6 gramo ng protina kada 100 mililitro, ay malinaw na nakasaad. Karamihan sa mga inuming batay sa halaman ay gumagamit ng masalimuot na graphics na nagpapakita ng mga sangkap at larawan ng produkto. Ang payapang layout ng Plant Selected ay idinisenyo upang mapansin sa istante at iparating ang inumin bilang vegan na nutrisyon.
The Recognition
About the A' Design Award na Bronse
Ang Plant Selected Packaging para sa Inuming Batay sa Halaman ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Plant Selected Packaging para sa Inuming Batay sa Halaman ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Plant Selected Packaging para sa Inuming Batay sa Halaman ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- Research
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- Inspiration
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- Project Duration
- In 2019, the project started in September and finished in January, 2020
- Operation Flow
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- Team Members
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - Image Credits
- All photos and video credits to blackandgold Shanghai, 2021.
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