Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain by Akkshit Khattar

Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Sustentableng Produkto, Proyekto at Berdeng Disenyo Competition Category.

BronseSustentableng Produkto· 2022

Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain

by Akkshit Khattar

A' Design Award na Bronse Winner in Sustentableng Produkto Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain

Ang Doaba Dhaba ay isang napapanatiling sistema ng pagkakabalot ng pagkain na idinisenyo para sa isang cloud kitchen sa India. Ang mga pangunahing ulam ay isinasadong sa mga handi, mga palayok na yari sa luwad na gawa-gawa ng mga lokal na artisano, sinasarhan ng takip na luwad at may label na nakatali sa leeg nito. Ang mga tinapay na patag tulad ng roti at naan ay binabalot sa sariwang gupit na dahon ng saging na tinatalian ng sinulid na yute. Pagkatapos, ang dalawang bagay na ito ay inilalagay sa isang bag na gawa sa recycled na papel. Ang mga materyales ay biodegradable at pumapalit sa single-use na plastik. Ginagawa ang paghahatid gamit ang mga sasakyang de-kuryente upang mabawasan ang carbon footprint.

The Recognition

About the A' Design Award na Bronse

Ang Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Doaba Dhaba Napapanatiling Pagkabalot ng Pagkain ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.