Zhen Hao E Pagkakabalot ng Pagkain ng Aso by Yuchen Han

Zhen Hao E Pagkakabalot ng Pagkain ng Aso by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2022

Zhen Hao E Pagkakabalot ng Pagkain ng Aso

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Zhen Hao E Pagkakabalot ng Pagkain ng Aso

Ang Zhen Hao E ay isang serye ng pagkakabalot para sa pagkain at meryenda ng aso. Ang disenyo ay hango sa kulturang Tsino sa pamamagitan ng paglalarawan sa mga aso bilang mga sinaunang emperador ng iba't ibang panahon. Sa Tsina, ang mga may-ari ng aso ay madalas na inilalarawan bilang mga opisyal na naglilingkod sa kanilang mga alagang hayop, at ang ideyang ito ang bumubuo sa mga ilustrasyon. Ang mga cartoon na karakter ng aso ay nagpapahiwatig ng grupong pang-laki, na naghihiwalay sa maliliit na aso mula sa katamtaman at malalaking aso. Ang iba't ibang kulay naman ay naghihiwalay sa pagkain ng aso mula sa meryenda, upang madaling maunawaan ang buong hanay ng produkto. Gumamit ng recycled na papel, corrugated na papel, at mga bag na aluminum foil sa pagkakabalot.

The Recognition

About the A' Design Award na Bakal

Ang Zhen Hao E Pagkakabalot ng Pagkain ng Aso ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Zhen Hao E Pagkakabalot ng Pagkain ng Aso ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Zhen Hao E Pagkakabalot ng Pagkain ng Aso ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.