Cala di Seta Ang Mga Label Ng Alak by Giovanni Murgia

Cala di Seta Ang Mga Label Ng Alak by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Cala di Seta Ang Mga Label Ng Alak

by Giovanni Murgia

Client: Cantina di Calasetta - Cala di Seta

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Cala di Seta Ang Mga Label Ng Alak

Ang proyekto sa disenyo ng packaging ay kumakatawan sa mga alak bilang natatangi at nagpapakilalang mga elemento, na naka-link sa lugar kung saan sila ipinanganak ngunit nakaharap sa mundo. Ang apela ay ang mga bata, makulay at madaling bigyang-kahulugan ang mga alak, na naglalayon sa isang nakahiwalay na target ngunit naghahanap ng mga de-kalidad na produkto. Para sa kadahilanang ito, ang disenyo ay nailalarawan sa pamamagitan ng isang makulay, minimal at pinong hitsura kung saan ang disenyo ng parola ay namumukod-tangi, na ginawa gamit ang simple ngunit makapangyarihang mga graphics at pinalamutian ng mga de-kulay na metal sheet at ang three-dimensional na epekto ng braille relief na gayahin. ang dagat.

The Recognition

About the A' Design Award na Bronse

Ang Cala di Seta Ang Mga Label Ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cala di Seta Ang Mga Label Ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cala di Seta Ang Mga Label Ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensions & Packaging: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tags: wine, carignano, label, sardinia, italy, minimalism
Production Technology: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Design Challenge: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Research: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiration: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Project Duration: The project started in February 2021 in Sassari anche finished in April 2021.
Operation Flow: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Team Members: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Image Credits: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene