The Treasure of Zbojniks Etiketa ng Bote by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.
GintoPakete· 2022
The Treasure of Zbojniks Etiketa ng Bote
Client: St. Nicolaus (client company); Zbojnicka (brand)
A' Design Award na Ginto Winner in Pakete Category
- 47,954
- Verified Award Winner
- Verify Award Status for #127368
The Design
About The Treasure of Zbojniks Etiketa ng Bote
Ang Treasure of Zbojniks ay isang disenyo ng etiketa para sa mga fruit distillate ng Zbojnicka. Ang Zbojnicka sa wikang Slovak ay nangangahulugang pag-aari ng isang Zbojnik. Ang mga Zbojnik ay mga magnanakaw na lumahok sa mga pag-aalsa laban sa serfdom, at pinaniniwalaan ng mga tao na nagtago sila ng mga kayamanan sa mga kabundukan ng Slovakia. Ipinapakita ng etiketa ang mga distillate bilang kayamanan ng mga Zbojnik. Makikita sa itaas ang bundok ng Velky Rozsutec, at ang mga Slovak na ornamento mula sa iba't ibang rehiyon ang nagsisilbing frame ng disenyo. Ang mga ilustrasyong may istilong engraving ay inilimbag sa dalawang kulay sa matte na cream na papel na may malambot na tekstura. Ang pangalan ng produkto ay inilapat gamit ang gintong embossing.
The Recognition
About the A' Design Award na Ginto
Ang The Treasure of Zbojniks Etiketa ng Bote ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang The Treasure of Zbojniks Etiketa ng Bote ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Treasure of Zbojniks Etiketa ng Bote ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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