Fantasy Factory Ang Retail Store by SIG Design

Fantasy Factory Ang Retail Store by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award na Ginto in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

GintoInteryor· 2022

Fantasy Factory Ang Retail Store

by SIG Design

Client: Nayuki

A' Design Award na Ginto Winner in Interyor Category

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Verified Award Winner
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Colors

The Design

About Fantasy Factory Ang Retail Store

Ang fantasy factory na may on-site baking bilang pangunahing selling point, ay nagsasama ng mga tea, retail, IP gift, at bar sector upang lumikha ng multi-functional na factory store. Ang konsepto ng disenyo na FTY ay nakuha mula sa Pabrika. Ang F ay nangangahulugang Fair. Para sa malaking daloy ng mga tao at mayamang mga kategorya ng produkto, ang espasyo ay nakaplano sa paraan ng isang merkado. Ang T ay nangangahulugang Oras. Ang kulay ng tindahan ay nakuha mula sa mga pagbabago ng kulay ng kalangitan, na nagpapahiwatig ng mga pagbabago sa oras ng isang araw. Ang Y ay tumutukoy sa Iyo (mga customer). Ang iba't ibang Ikaw sa salamin ay pinalawak sa multi-dimensional na interactive na device.

The Recognition

About the A' Design Award na Ginto

Ang Fantasy Factory Ang Retail Store ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Fantasy Factory Ang Retail Store ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fantasy Factory Ang Retail Store ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019